Senior Managers Know

• Sales and guest counts are up or down versus the prior year.
• Marketing spending is up or down versus the prior year.

Senior Managers DO NOT Know

• Are market visits expanding or contracting and how much is that impacting your guest count results?
• Is your market position improving as you add new restaurants?
• Are changes in your marketing spending adding to guest growth?
• If marketing brings in more guests, do guest ratings ensure they will be back again?
• Which competitors are the key alternatives for guests at different meal occasions versus your restaurant?